At TWENTY, we believe professional nail products should work as hard as you do — delivering exceptional results, elevating your client experience, and helping you build a business you’re proud of.

Founded by a nail professional for nail professionals, TWENTY is the brainchild of Claire Page, Co-Founder and Creative Director. With over 20 years of experience in design, fashion, and beauty, Claire brings a unique creative eye and business mindset to everything we do. Her mission? To create a professional-only salon brand that not only delivers high-performance products but also looks beautiful on your shelves, aligns with modern salon aesthetics, and ultimately helps you streamline your work and maximise profit.

From the meticulous development of our BUILD & BOOST™ — a self-levelling builder gel that dramatically reduces application time — to the launch of SCULPT & BOOST™, our revolutionary hard gel available in both bottled and pot formulas, TWENTY is built on innovation, quality, and performance. Whether your clients need strength without bulk, or you’re looking for products that cut down on time without sacrificing results, TWENTY has your back.

At our core, we're committed to creating products that perform, support nail techs at every stage of their career, and help you feel proud of what you do — every single day.

TWENTY – Professional. Purposeful. Powerful.